How many years have you been involved with Qloom?
I have been involved with Qloom for 3 years.
What inspires your designs?
When I do the collection planning, I think of features, fabrics, colors, etc. that I would like to wear myself. Moreover, I look around to see what the people in the big cities wear and look like and how I could use that as inspiration for a new xc or biking style. Even what type of architecture, art, cars are popular are all are great inspirations for me!
Can you tell us a little bit about the design inspiration for Winter 16?
We wanted to create styles that maintained and centered around the Qloom spirit: functional, yet colorful with attention to detail and exciting graphics. The inspiration came from the first Qloom collections for summer, featuring their amazingly cool and powerful graphics. Specially for the ladies we wanted to give the styles a feminine look while still being sporty and sophisticated. While for the guys, strong and athletic.
Can you tell us about any challenges you faced in design process, whether materials or cut?
Will the final prototypes match the sketches? Will they "work?" Is the fit what we expected? Will the fabric react as we thought? Does the system design, fabric, cut and workmanship, fulfill our requirements? How will the colors look like, not only on paper or lab-dips? These are the main challenges, besides the time pressure that we are always feeling.
Qloom was the first brand to offer a Nordic piece with Polartec Power Shield and now we have the Cayley and Steele outfits which blends Power Shield and 3-layer waterproof fabrics. Pretty impressive! What is the biggest thing customers should know about Qloom's design/development process for creating Winter products?
We want to create each winter season as something entirely new and different: special products, new style designs or a new fabric (like the Polartec Power Shield). We want our customers to constantly be surprised about our offerings and never know what to expect (styling, design, fabric, colors, function, etc.). We always first peak their interest with our color combinations and convince them with our fitting and functionality. We want them to enjoy every single moment of the winter!
In winter the biggest challenge for a clothing manufacturer is to transport the moisture away from the body, as fast as possible, so that you do not get cold while also ensuring that the individual doesn’t overheat. So we make pieces that can combine easily making any sport or activity during the winter not only manageable but enjoyable!
Do you have a favorite piece in the line?
It’s me! I can’t only choose one piece :-) I love the HEART jacket and pants, because I've never had an x-country outfit before that had such great fitting (and I've tried a lot). I also love to combine it with the KAWAIKIM midlayer (made of of finest merino fabric), it really is the best outfit for XC! For casual wear, I really enjoy wearing the SKIES jacket (two outfits in one)!
Any final comments?
We hope you enjoy your winter with us and let's Qloom the world!